New Word: Socials

Welcome back! With any film, exposure is a key part to the overall success of the movie. We knew an audience had to be prepared before we could actually release our film. Together we created a website, this website was the keystone connector to all our other platforms: Twitter, Instagram, and Facebook. I was particularly tasked with our films Instagram page. It’s very common for film promotions to go through Instagram in forms of interactive videos, questionaries, and exclusive content leaks. I had friends and family follow the account to create the effect of success to outside audiences, making them more inclined to check out the page. I then decided to show the crew involved with the production, individually photographed. This had the express purpose of creating a sense of familiarity to our company for the target audience. Now there was a post with faces, names, and interactions. Putting a face to a company name allows for fan to create a more personalized connection. Our next post was a trailer of the film. The scenes we picked show specific content to form a basic idea of the story content. The music in the trailer is very different than the final music we chose for the final film. The music picked for the trailer is slow, creepy, and suspenseful. It introduces that the film does have darker tones with drunk driving being our main warning. From trailer footage released to the true release date, we created promotional posters ready for the release of the film. Story posts are a great example of quick easy promotion. This post format is one of the most interactive ways for a project to reach an audience. Our poster showcases the car involved in the drinking and driving, as well as colored font to emphasize the release of the film. That's all for now, and i'll be sure to keep everyone posted on future updates. I'll catch you all in the next one!

KAMY Studios Official Instagram


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